C O M M O N Q U E S T I O N S

Welcome to your FAQ Hub - where you can find all the answers to the most frequently asked questions.

General

  • I primarily work with businesses in the wellness, beauty, and fashion industries, but I'm open to working with brands in any field that value intentional, elevated design.

  • The timeline depends on the package you choose and the scope of the project. Once we determine what you need, I’ll provide a clear timeline so you know exactly what to expect.

  • If you’re not sure which service fits best, please get in touch. I’ll help you choose the right option based on your goals and the vision for your brand.

  • Yes, I work with clients worldwide. No matter where you're based, we will be able to collaborate seamlessly.

  • Yes, I offer a simple payment plan: 50% is due upfront to secure your booking, and the remaining 50% is due upon completion of the design before final files are delivered.

  • No, the deposit is non-refundable. It secures your spot in the schedule and covers the initial work that goes into preparing your project.

  • Booking times vary depending on availability. I recommend reaching out as early as possible to secure your spot, especially if you have a specific timeline in mind.

  • Yes, I offer a rush fee for certain projects. If you need to bring your deadline forward, a rush fee will apply and the pricing depends on the package and timeline.

Brand Identity

  • No, branding is much more than just a logo. While a logo is one part of your brand identity, true branding includes your visuals, tone of voice, messaging, and overall strategy. It’s about how your business looks, feels, and communicates - creating a consistent experience that builds recognition and trust.

  • You’ll receive two initial brand concepts, each aligned with your creative direction. If needed, you can use your included revision round to explore a third concept. This approach ensures we stay focused while giving you room to refine and explore what feels right for your brand.

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  • Yes, you can upgrade or adjust your brand package if yours needs change. Just keep in mind that pricing will be updated accordingly based on the new scope of work.

  • Font licenses are legal permissions that allow you to use a specific font for certain purposes - like in your logo, on your website, or in marketing materials. Some fonts are free for commercial use, while others require you to purchase a license. I’ll guide you on the fonts used in your brand and let you know if any licenses are needed.

  • One revision allows for refinements to your chosen concept - such as coloUr, font, or layout adjustments. If you use it to request a third concept instead, that round will be used to explore a new direction based on your feedback.

  • A brand questionnaire is a set of questions designed to help me understand your business, goals, audience, and visual preferences. It’s the first step in the process and ensures the brand we create is aligned with your vision and strategy.

  • Brand strategy is the foundation of your brand - it defines who you are, what you stand for, who you're speaking to, and how you want to be perceived. It includes things like your brand values, positioning, messaging, and personality, guiding how your brand looks, sounds, and connects with your audience across all touch points.

  • Brand guidelines are a document that outlines how to use your brand consistently. It includes your logo usage, colour palette, fonts, imagery style, and other visual elements -ensuring you or anyone working with your brand maintains a cohesive look and feel across all platforms.

  • Yes, once the project is complete and the final payment is made, you’ll have full ownership of your logo and final design files.

  • No, I don’t offer printing services, but I’m happy to provide print-ready files and recommend trusted printers if needed.

  • Before the project begins, I’ll need your completed brand questionnaire, any existing brand assets (if applicable), written content (such as captions, post text, or copy), and the signed contract with your deposit paid. This helps ensure the design process runs smoothly and everything is aligned from the start.

More questions?